Consumer Market
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1) Describe and discuss the cultural factors that have the most influence on consumers purchasing your product/service? (Red Bull)
2) Describe and discuss the social factors that have the most influence on consumers purchasing your product/service? (Red Bull)
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Solution Summary
The solution describes and discusses the social and cultural factors that have the most influence on consumers purchasing your product/service (Redbull).
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1) The cultural factors that greatly influence the targeted Red Bull consumer are driven by the active lifestyle choices of the Y generation between the ages of 17 and 25. Specifically their fondness for extreme activities and living in the moment lifestyle and behaviors (Red Bull, 2011). Red Bull targets this consumer group and markets heavily around activities such as extreme sporting events and live music and dance events which facilitate the need for an extra boost of energy (Red Bull, 2011).
The positive cultural factors that influence Red Bull consumers is the beverages uplifting and energizing effects on the body. Also, Red Bull has become culturally trendy in the nightclub and bar scene as a preferred mixer in vodka beverages that help sustain ones energy through a long night of clubbing (Rodriquez, 2010). In addition, Red Bull has successfully used animation themes around its trademark phrase "Red Bull gives you wings" to help target and command the marketplace for youth that captures the cultural popularity ...
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