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Blue Ocean Strategy at Henkel

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Describe the potential strategies that are revealed by aligning Henkel's internal strengths and weaknesses with existing opportunities and threats in the external environment.

Recommend what actions the company should take to better satisfy customer needs and improve its business-level strategy.

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This solution discusses Henkel's internal strengths and weaknesses.

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The potential strategies that are revealed by aligning Henkel's internal strengths and weaknesses with existing opportunities and threats in the external environment, include the strategy of streamlining its product range to a small degree, due to the fact that ...

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Marcel Parker, MPA
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  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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