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Samsung's Blue Ocean Strategy and Core Competencies

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List and describe some of Samsung's core competencies. In terms of achieving a blue ocean strategy, how can Samsung use the core competencies that you have described?

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Lists some of Samsung's core competencies.

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Samsung possesses numerous core competencies that allows the company to maintain leadership in the chosen product segment, ie, Phablets or large screen smartphone devices.

First of all, Samsung is already global leader in AMOLED/OLED technology, the display technology that powers the display of mobile phones. The global leadership and technological advantage allows the company ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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