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Three tiers of non-customers and Blue Ocean strategy

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Each team will post their final paper that they created in weeks 4 and 5 as an attachment. Label the post "Team A," for example, so it will be clear which team posted the paper. Please read each one, and choose one on which you wish to comment. Your comments should include a very brief overview of the paper (1-2 sentences), an assessment of the initial versus the final strategy canvas presented, additional aspects that the team might have considered in terms of the buyer utility map, the three tiers of non-customers, and the overall Blue Ocean Strategy the team used.

This paper was focused on the Amazon Kindle. It does not have to be but about a paragraph long.

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Solution Summary

This paper evaluates the current strategy, positioning and performance of Kindle, the e-reader from Amazon, in order to recommend a Blue Ocean Strategy for the company's offering to further strengthen its presence in the e-reader market as well as create new market for itself.

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This paper evaluates the current strategy, positioning and performance of Kindle, the e-reader from Amazon, in order to recommend a Blue Ocean Strategy for the company's offering to further strengthen its presence in the e-reader market as well as create new market for itself.

The assessment of the initial strategy is quite accurate and comprehensively ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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