Explore BrainMass

Explore BrainMass

    Red and blue ocean opportunities

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Name three industries that are currently red oceans? Where do blue ocean opportunities exist?

    © BrainMass Inc. brainmass.com June 4, 2020, 4:15 am ad1c9bdddf

    Solution Preview

    Three industries that are currently red ocean:

    Breakfast cereal manufacturing
    Television manufacturing
    Potato chip/snack foods manufacturing

    Red ocean industries make up the majority of retail and goods services in the United States. In a red ocean industry, the product or service being brought into the market isn't new or novel. The product will compete in an already competitive market. In a red ocean structure, there are many competitors, and the market space is defined and generally dominated by one or two top firms. The main point of the red ocean is that when a competitor does attempt to enter, it is with the mindset that the product coming onto the market is improved over the ones being offered. For example, a competitor coming into the television ...

    Solution Summary

    This solution examines examples of red ocean industries and identifies where blue ocean opportunities currently exist.