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Red and blue ocean opportunities

Name three industries that are currently red oceans? Where do blue ocean opportunities exist?

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Three industries that are currently red ocean:

Breakfast cereal manufacturing
Television manufacturing
Potato chip/snack foods manufacturing

Red ocean industries make up the majority of retail and goods services in the United States. In a red ocean industry, the product or service being brought into the market isn't new or novel. The product will compete in an already competitive market. In a red ocean structure, there are many competitors, and the market space is defined and generally dominated by one or two top firms. The main point of the red ocean is that when a competitor does attempt to enter, it is with the mindset that the product coming onto the market is improved over the ones being offered. For example, a competitor coming into the television ...

Solution Summary

This solution examines examples of red ocean industries and identifies where blue ocean opportunities currently exist.