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Significance of Blue Ocean Strategy

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Blue Ocean Strategy
By W. Chan Kim and Renée Mauborgne

© BrainMass Inc. brainmass.com September 23, 2018, 8:50 am ad1c9bdddf - https://brainmass.com/business/strategy-and-business-analysis/significance-of-blue-ocean-strategy-194203

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The response address the queries posted in 390 words with references.
//Here, we make an analysis of an article that focuses on the significance of 'Blue Ocean Strategy'. This analysis has been undertaken to present summary of the given article.//

This article describes about the significance of Blue Ocean Strategy for the firms which want to remain competitive in the present cut-throat competition environment. Blue ocean strategy is described in this article with the help of a company Cirque's example. Business universe is consisting of two distinct kinds of spaces, known as red and blue oceans. Red oceans represent all the industries in existence today-the known ...

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The response address the queries posted in 390 words with references.

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