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Significance of Blue Ocean Strategy

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Blue Ocean Strategy
By W. Chan Kim and Renée Mauborgne

© BrainMass Inc. brainmass.com October 24, 2018, 11:26 pm ad1c9bdddf
https://brainmass.com/business/strategy-and-business-analysis/significance-of-blue-ocean-strategy-194203

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The response address the queries posted in 390 words with references.
//Here, we make an analysis of an article that focuses on the significance of 'Blue Ocean Strategy'. This analysis has been undertaken to present summary of the given article.//

This article describes about the significance of Blue Ocean Strategy for the firms which want to remain competitive in the present cut-throat competition environment. Blue ocean strategy is described in this article with the help of a company Cirque's example. Business universe is consisting of two distinct kinds of spaces, known as red and blue oceans. Red oceans represent all the industries in existence today-the known ...

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The response address the queries posted in 390 words with references.

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Research a well-known multinational company or a multinational organisation that you know well and propose an appropriate reward and pay strategy that you believe would best motivate employees to meet the overall organisational strategy and objectives.

Your Final Project will:

1. Assess the organisation in terms of its organisational strategy, objectives, mission and values.

2. Analyse the environment in which the organisation operates with regards to industry, business life cycle, etc.

3. Evaluate the organisation's current reward and pay strategies on two criteria: for meeting its overall organisational strategy and for maintaining competitive advantage in the face of new challenges and changing conditions.

4. Reach a reasoned and evidence-based conclusion about the level of success achieved by the organisation in motivating employees to reach organisational objectives and propose a reward and pay strategy that may better serve this purpose.
Naturally, a reference list of sources will be appended to the final analysis.

Your analysis and discussion should have a theoretical foundation based in library research and should demonstrate an awareness of the effect of cultural values on successfully managing a diverse workforce.

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