What is a Green Ocean Strategy and how it can create differentiation for the brand?© BrainMass Inc. brainmass.com June 4, 2020, 5:31 am ad1c9bdddf
There have been a lot of discussion on blue ocean strategy and red ocean strategy wherein blue ocean is considered to be where the company can avoid the competition and enter into a new market segment where there is no competition as has been proposed by Mauborgne and Kim (2004) in their book titled 'Blue Ocean Strategy'. Taking a cue from this concept, there have been emphasis on Green Ocean Strategy which has been described as the action plans which capitalize on the opportunities from consumer's environmental consciousness and awareness through designing products that are environmentally safe and marketing of these eco-friendly products (Eugene, 2007: Apr. 7). Companies such as GE has ...
The solution describes the green ocean strategy and how it can create a differentiation and competitive advantage over other companies.