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the Blue Ocean Strategy

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How might companies use the Blue Ocean Strategy in its marketing campaigns to make the competition irrelevant? think of a company that might benefit greatly from using the Blue Ocean strategy.

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This explanation provides you a comprehensive argument relating to the Blue Ocean Strategy

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QUESTION

How might companies use the Blue Ocean Strategy in its marketing campaigns to make the competition irrelevant? think of a company that might benefit greatly from using the Blue Ocean strategy.

Please add reference.
Companies may use the Blue Ocean Strategy through value innovation. The company must strive to create a blue ocean or uncharted market space that is ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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