Purchase Solution

Sport Marketing & Personal Selling

Not what you're looking for?

Ask Custom Question

Using the Internet, find an example of an advertisement for a sports product and a sports-related sales promotion. For each, discuss the targeted audience, the promotional objectives, and the message characteristics.

When do sports marketers use personal selling? Describe, in detail, the steps in the strategic selling process.

Purchase this Solution

Solution Summary

This detailed solution discusses when marketers use personal selling in sports and the steps in the strategic selling process.. It also discussing how marketers sell a sports product and a sports-related promotion. It includes samples of each type of advertisement, along with a discussion about the targeted audience, promotional objectives, and characteristics of the messages. APA references are included.

Solution Preview

Here you go, hope this helps you! Good luck!

An example of an advertisement for a sports product is the Newton Running Shoe's "Try 60 Days of Better" (2012), an advertisement that encourages runners to "try our shoes and experience 60 Days of Better. If you don't fall in love with them, bring them back within 60 days. It's that simple." (Newton, 2012). The targeted audience is runners, in particular, competitive runners. The promotional objective is to entice brand loyal runners to give Newton shoes a try - with the option of returning the shoes after 60 days if they are not completely happy.

The message characteristics are brand appeal, rational appeal, and personal appeal. Newton Running Shoes are the Apple of the running shoe market. ...

Solution provided by:
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution

Free BrainMass Quizzes
Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Introduction to Finance

This quiz test introductory finance topics.


This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.