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Toyota's strengths and weaknesses

What actions is Toyota taking to capitalize on strengths and address weaknesses?

480 word essay with references

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Toyota has long been a strong competitor within the automotive industry and many of the marketing and manufacturing strategies that other automotive companies use mirror that of Toyota. Since its inception in 1937 by founder Kiichiro Toyoda, they've been the foundation of many ideologies such as Six Sigma that is used among many industries today. Below we'll discuss some strengths and weaknesses of Toyota as well as what leadership is doing to address the weaknesses.

Strengths:
1. Hands down they are the second largest automobile manufacturer in today's market.
2. Toyota is the manufacture of the world's top selling hybrid car the Prius.
3. Strong distribution and marketing efforts throughout the world that increase sales.
4. Started the innovative international multi-purpose vehicle to optimize global manufacturing and supply system.
5. Top selling manufacturer in ...

Solution Summary

Toyota has long been a strong competitor within the automotive industry and many of the marketing and manufacturing strategies that other automotive companies use mirror that of Toyota. Since its inception in 1937 by founder Kiichiro Toyoda, they've been the foundation of many ideologies such as Six Sigma that is used among many industries today. Below we'll discuss some strengths and weaknesses of Toyota as well as what leadership is doing to address the weaknesses.

480 word essay with references

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