How well does Toyota capitalize on its strengths to meet threats and take advantage of opportunities, and will their weaknesses impede these efforts?
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In this case we will be looking inside the company in order to identify their strengths and weaknesses. It is important to consider how these factors will either help the company overcome the threats (or make them more vulnerable), or put them in a position where they can take advantage of opportunities (or will have to let them pass by because they do not have the internal resources to act). We will be answering the general question:
How well does Toyota capitalize on its strengths to meet threats and take advantage of opportunities, and will their weaknesses impede these efforts?
Read the following article about Toyota and review the annual report for information about the internal perceptions of the company, as they relate to the variables discussed in the value chain described in the background readings. If you need to, you may conduct additional research. Think through your answer before jumping into the research so as not to waste time.
Perform an Internal Analysis at Toyota; identify at least two weaknesses and two strengths.
Explain how these strengths and weaknesses will either help or hinder the company in dealing with the opportunities and threats you identified in Module Two.
Yoshio Takahashi. (2010, May 12). Toyota Registers Surprise Profit; Auto maker forecasts 48% growth in fiscal-year earnings as it bounces back from recall-related concerns. Wall Street Journal (Online). Retrieved May 17, 2010, from ABI/INFORM Global. http://www.toyota.co.jp/en/ir/library/annual/pdf/2009/index.html
961 words plus six references
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Solution Summary
This answer discusses the advantage of opportunities at Toyota in approximately 600 words with six online references.
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How well does Toyota capitalize on its strengths to meet threats and take advantage of opportunities, and will their weaknesses impede these efforts?
1. The results of your Internal Analysis.
Toyota has excellent brand recognition. In addition, it has widespread car distribution network. Its logo is well known. It has powerful marketing team. The production system is strong, it has worldwide presence. Further, it has met with success in electric technology through the marketing of Prius. The hybrids and all electric vehicles have been able to get a grate deal of success. Toyota has got a good product line which includes luxury vehicles, pickup trucks, SUVs and crossovers. The company has also made robots. What is more important is that Toyota has made a judicious use of robotics in its production process. From the perspective of production its greatest strength is that it has managed to keep fixed costs low and shown tremendous flexibility. It global structure is geographical structure and has manufacturing facilities in different parts of the world. One of the greatest strengths of Toyota is that it has been able to read the market demand correctly and has been able to produce models that have satisfied that demand. In every country Toyota has been able to identify target segments and position its products correctly to satisfy demand. Its marketing is strongly focused on lucrative segments and it manages to get a response from that segment using very targeted products. from ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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