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Toyota

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Identify two main threats and two major opportunities facing the automobile industry. Do the executives at Toyota and the independent analyst agree?

What are the current opportunities for Toyota, what threats are they facing, and what actions are they taking to respond to these environmental contingencies?

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Solution Summary

This solution provided a SWOT analysis of Toyota.

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Toyota is facing many strengths, weaknesses, opportunities and threats at this time. These are all as follows. The strengths are that they have focused segmentation taking place and the right mix of products, which has allowed their profits to increase. They are also the world's largest carmaker next to Ford. In regards to weaknesses, the company is primarily in Japan and the U.S., so their markets will fluctuate a bit too much, ...

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