Purchase Solution

Strategic issues of quality

Not what you're looking for?

Ask Custom Question

Based on strategic, structural, and cultural challenges, discuss the drivers of Toyota's accelerator crisis. Why was Toyota facing a recall crisis?

How well are Toyota's management, employees, and external stakeholders able to support their corporate brand?

Has Toyota effectively managed ethics and public relations in the United States? Who should be accountable for this activity? How could Toyota's crisis management be improved?

What should Mr. Akio Toyota, Toyota's president, do now to restore Toyota's reputation and position Toyota for sustainable competitive advantage?

Has the company lost sight of its long-term philosophy, a key principle behind the Toyota Way?

How many dimensions of quality defined in Chapter 2 of the textbook are not properly addressed in Toyota?

Purchase this Solution

Solution Summary

The answer to this problem explains quality related issues. The references related to the answer are also included.

Solution Preview

1. The strategic challenges that Toyota was facing was reducing costs so that it could keep the prices low. This was essential to ensure the growth of Toyota globally. Reducing cost was the strategic driver to Toyota's accelerator crisis. Structurally, as the manufacturing was dispersed round the world and Toyota had a centralized management; it was difficult to maintain quality standards. The drive for expanding the market led to weak quality and Toyota accelerator crisis. The cultural challenges that Toyota faced was that it had nurtured the culture of safety and quality before volume, however, because of short term profit targets and need for quick growth, a culture that stressed volume and growth first developed. This was the cultural driver of Toyota's accelerator crisis.

2. Toyota's management is highly centralized and as such has relatively low control over operations located in foreign countries. This leads to low support to Toyota's brand. The employees of Toyota are able to support Toyota's brand to a limited extent. They can work on quality parameters within their control. However, the overall policy is determined by the managers. Overseas expansion led to the dilution of the Toyota Way. Each plant had its own president and employees had limited influence in supporting their corporate brand. The external stakeholders, the customers suffered because of the ...

Solution provided by:
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution

Free BrainMass Quizzes
Operations Management

This quiz tests a student's knowledge about Operations Management

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Basics of corporate finance

These questions will test you on your knowledge of finance.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.