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Strategic Planning - Technology and Environmental Analysis

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What are the issues facing strategic planners today when doing an environmental analysis? What influence has technology had on environmental analysis?

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What are the issues facing strategic planners today when doing an environmental analysis? What influence has technology had on environmental analysis?

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1. What are the issues facing strategic planners today when doing an environmental analysis? What influence has technology had on environmental analysis?

"The remote environment comprises factors that originate beyond, and usually irrespective of, any single firm's operating situation: (1) economic, (2) social, (3) political, (4) technological, and (5) ecological factors." (Pearce, 2004, p.79) It helps in determining the opportunities and threats facing the firm.

The internal environment analysis comprises of studying the environment within the firm to determine the strengths and weakness of the organization. The understanding of these elements is the prima facie requirement in the strategic planning and management process and is closely analyzed in the environmental scanning process of an organization. These factors are very important in establishing the corporate level strategies of an organization.

Issues facing the strategic planners when doing and environmental analysis:

- Globalization

Globalization has also increased the opportunities. The mature product in US can be at introductory stage in US. For example GM AVEO is a mature product in US, but in India it is at growth stage. Moreover ...

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