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SWOTT Analysis

Background of proposed business. The facility will provide women who are serious about physical and mental fitness one-on-one personal training in an environment different than conventional gyms. The idea will be to create a comfortable, non-intimidating facility, free of the distractions and crowds normally associated with health clubs and typical gyms. In this inviting environment, women will work with certified personal trainers to develop programs that are custom-tailored to address individual fitness goals. The studio will also offer massage therapy, nutritional counseling and therapeutic stretching for women by women.

Conduct an internal and external environmental analysis on the proposed business: A Personal Training Studio for Women.

Create a SWOTT table summarizing the findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

a. External forces and trends considerations:

1) Legal and regulatory

2) Global

3) Economic

4) Technological

5) Innovation

6) Social

7) Environmental

8) Competitive analysis

b. Internal forces and trends considerations:

1) Strategy

2) Structures

3) Processes and systems

4) Resources

5) Goals

6) Strategic capabilities

7) Culture

8) Technologies

9) Innovations

10) Intellectual property

11) Leadership

Solution Preview

The response addresses the queries posted in 791 words with references.

//Before lettering about the Environmental Analysis for proposed business; we have to understand the meaning of 'Environmental Analysis'. It will assist in understanding the components of the analysis and their impact on the business.//


This paper gives a detailed description of the environmental analysis for the proposed business of personal training studio for women, which consists of internal as well as external environment. Environmental analysis is necessary to identify key variables, which in turn assist the organization to effectively formulate promising strategies for starting its business of personal training studio and compete in the global market in an effective manner.

Environmental analysis

Environmental analysis is the monitoring and evaluation of the environmental factors, which assist the organization to gain an in-sight about the main aspect, existing in the surroundings. It is performed by the organizations to minimize the negative impact of obstacles present in the environment (Bradford & Duncan, 2000). It has two components?internal and external environment. These are as follows:

Analysis of internal environmental: It is performed by the organization to evaluate the internal factors such as culture, resources, strategy, structure, intellectual property system, leadership and goals of organization in order to identify the strength and weakness present in the business environment (Boone & Kurtz, 2006).

Analysis of external environment: It is performed by the organizations to evaluate the ...

Solution Summary

The response addresses the queries posted in 791 words with references.