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SWOTT ANALYSIS: Irina's Coffee Shop, Illinois USA

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Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). New York: McGraw-Hill.

Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2006). Strategy: Winning in the marketplace: Core concepts, analytical tools, cases (2nd ed.). New York: McGraw-Hill.

Business: Coffee Shop

Strategic Plan, Part II: SWOTT Analysis
â?¢ Conduct an internal and external environmental analysis for your proposed business.
â?¢ Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors.
For EACH factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
The SWOTT table should cover ALL of the listed forces not just the seven you select for analysis. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

o External forces and trends considerations:
â?¢ Legal and regulatory
â?¢ Global
â?¢ Economic
â?¢ Technological
â?¢ Innovation
â?¢ Social
â?¢ Environmental
â?¢ Competitive analysis
o Internal forces and trends considerations:
â?¢ Strategy
â?¢ Structures
â?¢ Processes and systems
â?¢ Resources
â?¢ Goals
â?¢ Strategic capabilities
â?¢ Culture
â?¢ Technologies
â?¢ Innovations
â?¢ Intellectual property
â?¢ Leadership

Your analysis must include the following:
o Include economic as well as legal and regulatory forces and trends.
o Critique how well the organization adapts to change.
o Analyze the supply chain operations of the organization.
o Identify issues and/or opportunities:
â?¢ Identify the major issues and/or opportunities that the company faces based on your analysis above.
â?¢ Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
â?¢ Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

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I've attached two documents - one .xls (SWOTT Analysis) and one .doc which is the essay synopsis.

You'll notice that some of the areas of the SWOTT analysis are just not relevant to the coffee shop industry and I've noted ...

Solution Summary

This solution contains a detailed SWOTT analysis for a fictional enterprise, 'Irina's Coffee Shop', in Illinois, USA. This is part two of a four part assignment.

See Also This Related BrainMass Solution

Balanced score card

â?¢ Resources: Exhibit 7-1 in Ch. 7 of Strategic Management
Page 202 of the attached book.

â?¢ Develop the strategic objectives for your business in the format of a balanced scorecard. The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis. Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:
o Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:
â?¢ Market share
â?¢ Revenues and costs
â?¢ Profitability
â?¢ Competitive position
o Customer Value Perspective, includes strategic objectives in areas such as:
â?¢ Customer retention or turnover
â?¢ Customer satisfaction
â?¢ Customer value
o Process or Internal Operations Perspective, includes strategic objectives in areas such as:
â?¢ Measure of process performance
â?¢ Productivity or productivity improvement
â?¢ Operations metrics
o Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:
â?¢ Employee satisfaction
â?¢ Employee turnover or retention
â?¢ Level of organizational capability
â?¢ Nature of organizational culture or climate
â?¢ Technological innovation
â?¢ Develop at least three strategic objectives for each of the following four balanced scorecard areas identified above (Financial, Customer, Process, Learning and Growth). Your objectives should be selected, in part, based on an evaluation of a number of potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis paper and table you completed in Week Three. Base your solutions on a ranking of alternative solutions that includes an identification of potential risks and mitigation plans, and a stakeholder analysis that includes mitigation and contingency strategies. You should also incorporate the ethical implications of your solutions into your selection.
o For each strategic objective, develop a metric and target using a balanced scorecard format. (For example, a strategic objective in the shareholder or Financial Perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase market share" could be "Increase market share by 2% for each of the next 3 years" of an increase of 2% per year for 3 years.)

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