Explore BrainMass

SWOTT ANALYSIS: Irina's Coffee Shop, Illinois USA

Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). New York: McGraw-Hill.

Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2006). Strategy: Winning in the marketplace: Core concepts, analytical tools, cases (2nd ed.). New York: McGraw-Hill.

Business: Coffee Shop

Strategic Plan, Part II: SWOTT Analysis
â?¢ Conduct an internal and external environmental analysis for your proposed business.
â?¢ Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors.
For EACH factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
The SWOTT table should cover ALL of the listed forces not just the seven you select for analysis. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

o External forces and trends considerations:
â?¢ Legal and regulatory
â?¢ Global
â?¢ Economic
â?¢ Technological
â?¢ Innovation
â?¢ Social
â?¢ Environmental
â?¢ Competitive analysis
o Internal forces and trends considerations:
â?¢ Strategy
â?¢ Structures
â?¢ Processes and systems
â?¢ Resources
â?¢ Goals
â?¢ Strategic capabilities
â?¢ Culture
â?¢ Technologies
â?¢ Innovations
â?¢ Intellectual property
â?¢ Leadership

Your analysis must include the following:
o Include economic as well as legal and regulatory forces and trends.
o Critique how well the organization adapts to change.
o Analyze the supply chain operations of the organization.
o Identify issues and/or opportunities:
â?¢ Identify the major issues and/or opportunities that the company faces based on your analysis above.
â?¢ Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
â?¢ Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

Solution Preview


I've attached two documents - one .xls (SWOTT Analysis) and one .doc which is the essay synopsis.

You'll notice that some of the areas of the SWOTT analysis are just not relevant to the coffee shop industry and I've noted ...

Solution Summary

This solution contains a detailed SWOTT analysis for a fictional enterprise, 'Irina's Coffee Shop', in Illinois, USA. This is part two of a four part assignment.