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    Coffee Shop business: SWOTT Analysis

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    My proposed business is a coffee shop for college students to come to study with internet access.

    Use the information obtained from your internal and external analysis, as well as the lesson learned from the Considerations of a Strategic Plan: List assignment.

    ?Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

    o External forces and trends considerations:

    ? Legal and regulatory
    ? Global
    ? Economic
    ? Technological
    ? Innovation
    ? Social
    ? Environmental
    ? Competitive analysis

    o Internal forces and trends considerations:

    ? Strategy
    ? Structures
    ? Processes and systems
    ? Resources
    ? Goals
    ? Strategic capabilities
    ? Culture
    ? Technologies
    ? Innovations
    ? Intellectual property
    ? Leadership

    Write a synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:

    o Include economic as well as legal and regulatory forces and trends.
    o Critique how well the organization adapts to change.
    o Identify issues and/or opportunities:

     Identify the major issues and or opportunities that the company faces based on your analysis above.
     Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
     Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

    Format according to APA standards

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