Research a top multinational company in the world including its international strategy over the last 10 years. Using your research, write a report explaining its strategy, including a discussion of the following questions:
- What sort of international orientation does it have?
- Do you think it is ethno-, poly-, or geocentric?
- What were the decision factors for the locations it chose to expand in?
- Did it have the core capabilities to succeed in those markets?
- Think about its objectives, how it chose its countries, what opportunities and constraints were apparent at the time, and what it needed to do to succeed in those markets.
- Define what a value chain dispersal and integration strategy is, and then describe how the strategy is organized around it.
In order to sustain in the international market, various companies have to adopt different strategies. In this paper, international strategy of Toyota has been discussed. Along with this, Toyota's core competencies, location, objectives, opportunities, constraints and value chain has been discussed.
It has been identified that Toyota has adopted different international strategies in order to cater needs of customers more efficiently. Toyota has adopted four different international business strategies such as transitional strategy, localization strategy, international strategy and global standardization strategy. All these strategies help in developing the international orientation of Toyota (Toyota, 2012). Through the localization strategy Toyota provides customized goods and services to the customers. This strategy helps in providing satisfaction to customer needs and wants in efficient manner.
Transitional strategy is more focused towards producing low cost goods and services to the customers with high quality. Global standardization strategy is focused towards increasing profitability by capturing large part of market. In the international strategy, organization produces product and services in the local market and sells it in the international market. These strategies help Toyota in expanding its business more efficiently. Toyota has expanded its business internationally in order to achieve the goals and objectives and also sustain in competitive market (Toyota, 2012).
Toyota has used Polycentric approach in order to manage the overall staff of the organization structure. Polycentric ...
In order to sustain in the international market, various companies have to adopt different strategies. In this paper, the international strategy of Toyota is discussed. Along with this, Toyota's core competencies, location, objectives, opportunities, constraints and value chain are evaluated. This solution is approximately 1000 words with six references.