Capitalization of Toyota's strengths
Not what you're looking for?
Toyota: Keeping up with the Challenge
In this case we will be looking inside the company in order to identify their strengths and weaknesses. It is important to consider how these factors will either help the company overcome the threats (or make them more vulnerable), or put them in a position where they can take advantage of opportunities (or will have to let them pass by because they do not have the internal resources to act). We will be answering the general question:
How well does Toyota capitalize on its strengths to meet threats and take advantage of opportunities, and will their weaknesses impede these efforts?
Case Instructions:
1. Read the following article about Toyota and review the annual report for information about the internal operations of the company, as they relate to the variables discussed in the RBV described in the background readings. If you need to, you may conduct additional research. Think through your answer before jumping into the research so as not to waste time.
2. Perform an Internal Analysis at Toyota; identify at least two weaknesses and two strengths.
3. Explain how these strengths and weaknesses will either help or hinder the company in dealing with the opportunities and threats you identified in Module Two.
Yoshio Takahashi. (2010, May 12). Toyota Registers Surprise Profit; Auto maker forecasts 48% growth in fiscal-year earnings as it bounces back from recall-related concerns. Wall Street Journal (Online). Retrieved May 17, 2010, from ABI/INFORM Global.
http://www.toyota.co.jp/en/ir/library/annual/pdf/2009/index.html
Toyota Annual Report:
http://www.toyota.co.jp/en/ir/library/annual/pdf/2009/index.html
Expectations:
1. The results of your Internal Analysis.
2. Your critical assessment of the major strengths and weaknesses facing Toyota as a company. (See reading on SWOT on the background page)
3. How these strengths and weaknesses help or hinder the company in taking advantage of opportunities and warding off threats.
A conclusion reprising your main findings from the analysis.
Purchase this Solution
Solution Summary
This solution posting reviews Toyota and how well the firm capitalizes on its strengths so as to meet threats and take advantage of opportunities as well as how its weaknesses impede these efforts.
Solution Preview
Hello,
Please find attached.
Many regards.
Find below a pasted version of the same:
TOYOTA - Keeping Up With the Challenge
Introduction:
SWOT analysis refers to the approach utilized by firms or companies to evaluate the Strengths, Weaknesses, Opportunities, and Threats engaged in a project or in a business enterprise. It involves denoting the objective of the enterprise and ascertaining the internal and external factors that are positive and negative to achieve that objective (Humphrey, 1968). It is rather essential for a business enterprise or a project to incorporate the SWOT analysis into its strategic planning techniques.
Additionally, the Internal Analysis of strengths and weaknesses focuses on internal factors that give an enterprise certain advantages and disadvantages in meeting the needs of its target market. Strengths refer to core competencies that give the firm an advantage in meeting the needs of its target markets, hence market oriented since strengths are only meaningful when they aid the business address customer needs. Weaknesses refer to any limitations a company faces in developing or implementing a strategy, hence customer perspective because customers often perceive weaknesses that a company cannot see (My Strategic Plan, 2010).
The thesis of this paper will be to establish how well Toyota, a multinational automaker, maneuvers in order to capitalize on its strengths to meet threats and how it takes advantage of opportunities to surmount its weaknesses. Besides, the paper will address the internal factors that render Toyota certain merits and demerits in tackling the needs of its target market. In addition, a critical ...
Purchase this Solution
Free BrainMass Quizzes
Basics of corporate finance
These questions will test you on your knowledge of finance.
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Motivation
This tests some key elements of major motivation theories.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.