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Marketing manager role in the implementation of the marketing

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•Search online for a marketing case study or example on which to focus for this Assignment. Keep in mind that the case study or example you select must allow you to satisfy the requirements of the assignment.

explain the following:
•What is the role of the marketing manager during the implementation of the marketing strategy?
•How was the implementation plan addressed or how could it have prevented potential customer complaints?
•What is the relationship between implementation and control?
•What approaches were taken or might have been taken to overcome specific implementation problem(s)?
•What role did a marketing audit play or might it have played in addressing issues?
•How was information technology used or how might it have been used to improve implementation?

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The expert determines the roles of the marketing manager in the implementation of a marketing strategy. The response addresses the query posted in 889 words with APA references.

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The response addresses the query posted in 889 words with APA references

//The marketing managers play an effective and efficient role to implement various marketing strategies in the business environment to gain the set goals and objectives. Through this paper, the case study of Toyota Prius has been analyzed in the business market, which highlights the success and failure of the organization in the real world. //
1. Role of Marketing Manager in the Implementation of Marketing Strategy
There are various kinds of roles that are played by the marketing managers in the implementation of the marketing strategy. In the case of the Toyota Prius, the marketing managers were very concerned to increase the popularity of their cars in the business market. They played the role to frame a long-term vision and objectives by adopting the hybrid approach and launching a car that imposes less harm to the external environment (Halbright & Dunn, 2010). The marketing managers were also involved in the market research to analyze the business market in a more effective manner. After the market research, the last step followed by the marketing managers is to implement the marketing strategies to gain more successful outcomes.
2. Addressing the Implementation Plan
In the case study, the implementation plan was being addressed through the initial trial system by Toyota Motor Corporation. In the initial trial system, the first step taken by Toyota was to ship the original Prius and selling it in the US markets. During this trial, Toyota was soon able to ...

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Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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