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Marketing Plan Elements

What are the key components of an effective marketing plan?

Why is the marketing plan one of the most important elements of the marketing process?

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What are the key components of an effective marketing plan?

1) Market research is most important. You need to know what the product is you are marketing, where the demographic is and what the competition is doing. Market research data will help set a path for success.

Companies that have successfully used market research to gain market share are: Coke - Southwest Airlines - and McDonalds to name a few.

2) Product is key. What is the product? ...

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