Marketing plan to promote a product
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How can quantifiable elements be used in a marketing plan?
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Solution Summary
This posting looks at the validity of a marketing plan to assess how to spend resources to promote a product.
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A marketing plan is created in order to know where and how to spend resources to promote a product. A marketing plan can include many quantifiable elements:
- A budget: The plan can include how much money the company is willing to spend on each marketing tool
- Projection numbers: the marketing plan could ...
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