Why Marketing Plan is Strategic Manipulation of Marketing Mix
Not what you're looking for?
We say that the marketing plan is essentially the strategic manipulation of the marketing mix. Explain this in your own words.
Purchase this Solution
Solution Summary
This solution explains why the marketing plan is essentially the strategic manipulation of the marketing mix.
Solution Preview
The marketing plan is the backbone of the entire marketing mix. The marketing plan sets out what your business expects to succeed in. The marketing plan will set out what is to be involved in the marketing mix, price: what price will you place on the product you are selling; place: where will your product be ...
Purchase this Solution
Free BrainMass Quizzes
Basics of corporate finance
These questions will test you on your knowledge of finance.
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.