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    Why Marketing Plan is Strategic Manipulation of Marketing Mix

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    We say that the marketing plan is essentially the strategic manipulation of the marketing mix. Explain this in your own words.

    © BrainMass Inc. brainmass.com October 10, 2019, 4:49 am ad1c9bdddf
    https://brainmass.com/business/the-marketing-mix/marketing-plan-strategic-manipulation-marketing-478832

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    The marketing plan is the backbone of the entire marketing mix. The marketing plan sets out what your business expects to succeed in. The marketing plan will set out what is to be involved in the marketing mix, price: what price will you place on the product you are selling; place: where will your product be ...

    Solution Summary

    This solution explains why the marketing plan is essentially the strategic manipulation of the marketing mix.

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