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    Wal-Mart

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    B) Case Study: Wal-Mart Stores

    Read Case Study Case Group D Case 18 (Wal-Mart Stores, Inc.: A New Set of Challenges). Write a 750-1000 word paper in APA format analyzing the case study and answering the following questions. In addition, it is helpful to use the Internet to search for information on Wal-Mart. Finally, using the corporate website will provide great insight into the organization, its products, and marketing strategy.

    i) From the case study and the Wal-Mart corporate website, what do you believe is the strategic plan for the company?

    ii) What marketing research strategies do they employ?

    iii) Why is Wal-Mart a great example of relationship marketing?

    iv) In what way does Wal-Mart strengthen their relationship with consumers?

    v) What type of marketing mix do they use to achieve their marketing goals?

    vi) What other organizational and marketing strategies does Wal-Mart use to make them successful?

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    Solution Summary

    The solution addresses:

    From the case study and the Wal-Mart corporate website, what do you believe is the strategic plan for the company?

    ii) What marketing research strategies do they employ?

    iii) Why is Wal-Mart a great example of relationship marketing?

    iv) In what way does Wal-Mart strengthen their relationship with consumers?

    v) What type of marketing mix do they use to achieve their marketing goals?

    vi) What other organizational and marketing strategies does Wal-Mart use to make them successful?

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