Developing a Strategic Marketing Plan
Not what you're looking for?
Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. Develop an initial sales promotion schedule.
Our new product is a Starbucks mocha macchiato
Purchase this Solution
Solution Summary
This solution helps with developing a strategic marketing plan.
Solution Preview
Marketing Plan for Starbucks
Place Strategy
In order to assess the possible success factors for the new products, the place analysis plays an important role (Kotler, 2002). In order to introduce the new product mocha macchiato, Starbucks should select mainly those area in which Starbuck in facing closures such as Texas, California, etc. Apart from this, the company can also select other countries of UK, Australia and Asia. Company can introduce its new products through its regular outlets and coffee shoes.
The news report of food industry has uncovered the facts that Starbucks is facing closures in Texas, California and Florida. In order to continue its business operations at these places, it is necessary for the company to introduce new products and develop new marketing strategies. The company also introduces the new product, mocha macchiato at those areas in where the population of youngsters and adults is more the company has focused on those areas (Starbucks: Calif., Florida, Texas to see most closures, 2008).
At the time of selecting the place to introduce new product, it is also essential for the management to select efficient distribution channel. The distributions customer services level should also be ...
Purchase this Solution
Free BrainMass Quizzes
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
Income Streams
In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.