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Planning and Marketing

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If I was developing a strategic plan for a hospital with 250 beds what are two customer-oriented elements that I would take into consideration when doing my marketing strategic plan. (Since this is healthcare my customers I think would be patients)

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The expert examines planning and marketing strategic plan for a hospital.

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In the development of a strategic marketing plan for a hospital with 250 beds, a major customer oriented element that you would need to take into consideration would be the financial costs of the care that is offered at this hospital. It is very important to market to potential patients the economical efficiency of utilizing this hospital for their healthcare needs, and this can be most readily accomplished by ensuring that your hospital offers the lowest costs possible for the services that are offered. In addition to offering the lowest costs possible, it is very important to promote these low costs to the public and or potential patients, by utilizing radio advertisement, social ...

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