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Marketing planning is a waste of time; action is important

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"Marketing planning is a waste of time; action is what is important." What are your comments and reactions regarding this statement?

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Solution Summary

This discusses the issue of Marketing planning.

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Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individuals and organizational goals. (www.wikipedia.com)

Thus planning is an important component of the marketing function. Sound planning is the key to the ...

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