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What are the implications of a failed marketing plan? Should a marketing plan ever fail?

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The expert determines what are the implications of a failed marketing plan. Whether a marketing plan should ever fail is determined.

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The major implication of a failed marketing plan is that it can significantly affect the entire functioning and overall strategy of the organization in a negative manner as marketing plan is an integral component of the overall strategic plan and its failure can really make things worse for the entire organization. It is the revenue generating component of the strategic plan and its failure means ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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