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    Shaping the Market Offering for a Travel Agency

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    Develop a Marketing Plan: Start now by developing an outline for the following product:

    A travel agency is introducing "eco tourism" packages. The target market is 30-45 years old.

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    Solution Preview

    Marketing Plan - "eco tourism" packages for travel industry
    Target audience - 30-45 years old

    Environmental Analysis
    Examines the economy, nature, technology, and social/culture factors that influence the travel industry as well as the inter-relationships of industries, and current marketing innovations.

    -Economic Environment.
    -Natural Environment.
    -Technological Environment
    -Social/Cultural Environment
    -Relationships with other industries

    -Trends in the Regulatory Environment
    -Trends in ...

    Solution Summary

    The solution develops a marketing plan outline for a travel agency.