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Shaping the Market Offering for a Travel Agency

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Develop a Marketing Plan: Start now by developing an outline for the following product:

A travel agency is introducing "eco tourism" packages. The target market is 30-45 years old.

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Solution Summary

The solution develops a marketing plan outline for a travel agency.

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Marketing Plan - "eco tourism" packages for travel industry
Target audience - 30-45 years old

Environmental Analysis
Examines the economy, nature, technology, and social/culture factors that influence the travel industry as well as the inter-relationships of industries, and current marketing innovations.

-Economic Environment.
-Natural Environment.
-Technological Environment
-Social/Cultural Environment
-Relationships with other industries

Trends
-Trends in the Regulatory Environment
-Trends in ...

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