Online Travel Agency Marketing Mix Example
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You have compiled a marketing plan for your fictional start-up company (Travel Supreme). Share the most important part of the marketing plan, and include an explanation of your company and product/service, situation analysis, and the application to the four Ps (marketing mix).
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Solution Summary
The response provides you a structured explanation of marketing mix of new startup company Travel Supreme. It also gives you the relevant references.
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The most important part of my marketing plan of my start up company Travel Supreme is the ability of my company's website to enable customers to make final purchase of a ticket as well as compare hotel price websites(1). The website will enable customers to purchase airline, railroad, cruise, hotel, or car rental tickets.
The current business situation is that with the US economic growth there is likely to be higher demand for Travel Supreme services, however, travel restrictions by the present US government may lead to lower demand in the travel industry. The ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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