a marketing plan for a travel agency
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Need help writing a marketing plan for a travel agency.
The objective of the marketing plan for the travel agency is to increase its revenues by 20% in packaged tours, 10% of airlines tickets, 20% of hotels, and 15 % of cruise tickets. In addition, the objective of the marketing plan is to increase the awareness of the travel agency and increase its web based sales by 20%.
The strategies that will be used to increase sales will be through advertising on the internet. In addition, the agency will use the strategy of positioning the travel agency as a good bargain ticket provider, targeting the business ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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