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    Marketing plans are tools used by managers to guide the process of marketing. They contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed.

    Marketers must learn to do solid research in support of upcoming projects. The Unit 1 Individual Project is a research paper and should address the following:

    Provide a quick definition of marketing plans using your text. Include the following:

    Using an article from the library's full-text databases, discuss an example of how a marketing plan helped make a product or service successful.
    On the other hand (using an article from the library's full-text databases), discuss an example of how decisions in a marketing plan led to failure.
    Analyze what was different in the 2 examples.
    This section of the paper should be at least 2 pages in length.

    In a marketing plan, objectives are created that can be used to gauge progress. You can have some fun with the concept. Movie studios pay stars a lot of money to star in what they hope is a blockbuster. But as you know, there are lots of box office failures. Consider the following:

    Using an Internet search, find a movie that failed. Provide a quick overview of why the movie was considered a failure.
    Applying what you have learned about the concept of market plans, extrapolate what could have gone wrong in the studio's plan with regard to forecasting demand for the project.
    This section should be at least 2 pages in length.

    (Article are attached below).

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    Solution Preview

    Step 1
    A marketing plan gives the current market position of a business and its marketing strategy for a time period covered by the marketing plan. It is a roadmap for marketing a product or service. The marketing plan normally has a time period of one year but in some cases it may have a different length. The marketing plan describes the objectives that need to be achieved, the marketing strategy that will be used, the different tasks that need to be completed, the persons responsible for each plan, the allocation of budget for each marketing activity, and timeline for the implementation of the plan.
    The marketing plan gives the details of the product or service that is to be marketed the pricing of the product or services, the channels of distribution that will be used and the promotion that will be used for that product or service. The marketing plan specifies the target segment of customers and the characteristics of that segment.

    Step 2
    The product or service that has been selected is Amazon.com. Marketing planning has been critical in making Amazon.com successful. The service developed by amazon.com is one that has delivered its promises. It is innovative and has been able to form a relationship with its customers. One of the important variables of marketing that Amazon.com has been able to use effectively is the distribution. It has currently used the strategy of diversification to grow and expand. It has differentiated its service through excellence and exceeding the expectations of its customers. It has used strong and catchy advertising.

    The second example is that of a products where decisions in the marketing plan led to ...

    Solution Summary

    This answer offers cogent arguments relating to Marketing plans