Online Research of Competitors Marketing Plan
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What are some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors' marketing plans? How can the marketing manager minimize those problems?
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Solution Summary
This solution looks at problems inherent with researching on-line of information on competitors' marketing plans.
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Looking for competitors' marketing plans on the net is wrought with problems. First, competitors are reluctant to publish their marketing plans on-line. They do this because they do not want their competitors to spy on and copy their marketing ...
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