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Describe a marketing plan for McBride Financial Services

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Prepare a paper describing a marketing plan for McBride Financial Services. In completing the assignment, consider the following:

What market research would you undertake?
What types of media would be used?
What are McBride's target market(s)?
Considerations for McBride to conduct a portion of its marketing on the Web

Be sure to explain your reasoning.

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Marketing plan for McBride Financial Services


McBride Financial service is a mortgage lender situated in Boise, Idaho. The mission of the company is to become the most excellent provider of the cost mortgage by applying the state-of-art technology within low interest rates. The company is also focusing to the existing business market by entering in the mainly five states Idaho, Montana, Wyoming, North Dakota, and South Dakota. The company will concentrate to raise the standard of the firm in the conventional, FHA and VA loans for home refinancing and purchasing.

In addition, this firm also plans to achieve financial break even within the six months of commencing as well as to become profitable in the first year of operations. Moreover, the company has also decided to minimize its cost and maximize the work efficiency to improve the working practices and provide high customer satisfaction. In this concern, the firm concentrates on the leveraging technology. The firm also plans to provide effective and efficient services of mortgage from the beginning to end to increase its goodwill in the market.

Now there is a need to prepare a marketing plan, which will discuss about market research, types of media and target market for the McBride Company. The information will also explain that why these strategies and mediums would be in the marketing plan of McBride.

Market Research would undertake

Marketing research implies a procedure to evaluate the ways and strategies that attract the customers to use the services and products of the firm. It is a very good method to understand the requirements and expectations of the customers. This is a challenge for the McBride financial services to understand the culture of the market but this helps the firm to develop a customer portfolio and database of the clients (Hague, 2002). McBride Financial Service should use a descriptive, marketing research. This market research also decreases the operating expenses ...

Solution Summary

The expert describes a marketing plan for McBride financial services.