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Why Your Healthcare Practice Needs a Marketing Plan

Watch the video, Why Your Healthcare Practice Needs a Marketing Plan. http://www.youtube.com/watch?v=KclSAM7U76I

Describe the main reasons why the healthcare practice needs a marketing plan as outlined in the video.

Describe three necessary considerations described in the video.

Discuss three distinguished strategies presented in the video.

Articulate how you will apply the information in the video to your marketing plan or a marketing plan in a healthcare organization.

Also, please provide references.

Solution Preview

The attached document is not intended as an assignment completion.

Developing a Sound Marketing Plan
Health care practices need a marketing plan to achieve financial and other goals. Three considerations for developing a sound marketing plan are financial investment in marketing plan, the firm's reputation and financial health, and the firm's ability to evaluate and adjust marketing strategies as needed. In order to develop a sound marketing plan, a financial investment is required. Though social media and word of mouth are useful marketing tools, they cannot always promote the practice in a timely and efficient manner required to generate interest and awareness. A poor marketing plan can harm the reputation of the organization in several ways. It can send the wrong message and misrepresent what the practice has to offer. It can send the right message to the wrong market segment. Some segments may not benefit or may not be interested in what the practice has to offer. A practice with a waiting room that is always empty suggests that there are few satisfied customers. The firm's financial health may be affected when the organization develops a strategy for running the practice, but does not align its marketing strategy with ...

Solution Summary

Why a healthcare practice needs a marketing plan is determined. The three necessary considerations described in the video is given.

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