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The value of marketing as it is used in the healthcare field: a specific example

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This answer needs to be about healthcare. This is a healthcare marketing class. If you were an administrator presenting a marketing plan to your board of directors, and you were asked what is the value marketing adds to your organization, how would you respond? Why?

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The solution provides a comprehensive description of the value of marketing efforts in the Des Moines, Iowa market for hospitals providing OB services. It clearly demonstrates results of a planned marketing effort.

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Even in healthcare, marketing has a value. It can help you to gain market share in your geographic location. For example, in Des Moines, Iowa there are four hospitals--Mercy Medical Center, Methodist Hospital, Lutheran Hospital, and Broadlawns Hospital. Each hospital has a specialty. Mercy specializes in ...

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