How do economic, technological, social, and competitive factors influence marketing strategy in the health care field? Which factors do you feel are most influential?
Marketing healthcare is a challenge in that healthcare can be considered a abstract concept. Often healthcare organizations describe themselves as "the best" or a "better" healthcare provider which is why you as a consumer should visit them for services. So, what is "better" or "best?" While this is a subjective term it is also not tangible. Therefore healthcare providers attempt to transfer this concept into a tangible term. For example if we ...
An overview of economic, technological, social, and competitive factors influencing marketing strategy in the health care field are clearly identified.