Share
Explore BrainMass

economic, technological, social, and competitive factors influence marketing strategy in the health care field

How do economic, technological, social, and competitive factors influence marketing strategy in the health care field? Which factors do you feel are most influential?

Solution Preview

Marketing healthcare is a challenge in that healthcare can be considered a abstract concept. Often healthcare organizations describe themselves as "the best" or a "better" healthcare provider which is why you as a consumer should visit them for services. So, what is "better" or "best?" While this is a subjective term it is also not tangible. Therefore healthcare providers attempt to transfer this concept into a tangible term. For example if we ...

Solution Summary

An overview of economic, technological, social, and competitive factors influencing marketing strategy in the health care field are clearly identified.

$2.19