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    economic, technological, social, and competitive factors influence marketing strategy in the health care field

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    How do economic, technological, social, and competitive factors influence marketing strategy in the health care field? Which factors do you feel are most influential?

    © BrainMass Inc. brainmass.com May 20, 2020, 9:10 pm ad1c9bdddf
    https://brainmass.com/health-sciences/marketing-in-health-care/441910

    Solution Preview

    Marketing healthcare is a challenge in that healthcare can be considered a abstract concept. Often healthcare organizations describe themselves as "the best" or a "better" healthcare provider which is why you as a consumer should visit them for services. So, what is "better" or "best?" While this is a subjective term it is also not tangible. Therefore healthcare providers attempt to transfer this concept into a tangible term. For example if we ...

    Solution Summary

    An overview of economic, technological, social, and competitive factors influencing marketing strategy in the health care field are clearly identified.

    $2.19

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