How do economic, technological, social, and competitive factors influence marketing strategy in the health care field? Which factors do you feel are most influential?© BrainMass Inc. brainmass.com October 17, 2018, 3:52 am ad1c9bdddf
Marketing healthcare is a challenge in that healthcare can be considered a abstract concept. Often healthcare organizations describe themselves as "the best" or a "better" healthcare provider which is why you as a consumer should visit them for services. So, what is "better" or "best?" While this is a subjective term it is also not tangible. Therefore healthcare providers attempt to transfer this concept into a tangible term. For example if we ...
An overview of economic, technological, social, and competitive factors influencing marketing strategy in the health care field are clearly identified.
Research Procter and Gamble
Procter and Gamble (http://www.pg.com/en_US/index.shtml).
Strategic Audit (See examples starting on page 78 and appendix 11.C):
1. Analysis of Strategic Factors. Since you are aware that your analysis of strategic factors or SFAS (Strategic Factor Analysis Summary) is based on IFAS and EFAS tables, and since we will need to understand your choices, you are required to submit the three tables in Excel format in one separate file from your written Word assignment. No comments are needed on the IFAS and the EFAS tables, but comments are needed on the SFAS table, which is the foundation for this assignment (You will submit one Excel file that will include three separate sheets, one for the IFAS, one for the EFAS and one for the SFAS). As a reminder, two files are to be submitted: One Excel file (counting for three pages) and one Word file (five to seven pages double-spaced). You will be graded on your knowledge of the software and math in building the MS Excel tables, and on your ability to communicate in writing and present your arguments.
2. Strategic Alternatives and Recommended Strategy Here you will be graded on your ability to analyze economic, socio-cultural, political-legal, technological, and financial data to justify your available strategies and the one(s) you recommend.
3. Implementation: Describe the implementation of the strategy(ies) you recommended.
4. Evaluation and Control How do you evaluate the performance of your implemented strategy(ies)?View Full Posting Details