Self-Reference Criterion's Influence on PEST Analysis
Not what you're looking for?
Executives of an American corporation intend to enter the Indian market. How might the self-reference criterion influence the American executives' PEST analysis of India? What can the American executives do to avoid the mistake of self-reference criterion?
Purchase this Solution
Solution Summary
Self-reference criterion's influence on PEST analysis is examined. Self-reference criterion are determined.
Solution Preview
Self-Reference Criterion and PEST Analysis
The case at hand is about an American Corporation that intends to enter the Indian market, a market which expectedly would be different from the US market in certain aspects. In addition to its goal for expansion, the company may have been considering the planned strategy as a way to maintain its competitive position.
The PEST analysis can serve as a tool of the management to have a clear picture of the planned market for expansion as far as political, economic, social, and technological factors are concerned.
As noted in an online source, (http://www.quickmba.com/strategy/pest/) political factors include political stability, tax policy, employment laws, environmental regulations, trade restrictions, and tariffs. Economic factors consist of economic growth, interest rates, exchange rates, and inflation rate. These are relevant because they affect the purchasing power of the buyers and the firm's cost of capital. Included under social factors are demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some social factors include health ...
Education
- Bachelor of Science in Business Administration, University of the Philippines
- Master in Business Administration, Saint Mary's University
- Doctor of Philosophy in Education, University of the Philippines
- Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
Recent Feedback
- "Excellent information thanks for the input"
- "Thank you"
- "Very thorough and informative. Thank you."
- "Good response. Very detailed"
- "This solution is excellent. Thank you"
Purchase this Solution
Free BrainMass Quizzes
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Social Media: Pinterest
This quiz introduces basic concepts of Pinterest social media
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Business Ethics Awareness Strategy
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.