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Understanding Customer Wants and Needs and PEST Analysis

Argue whether or not you believe that health care marketers must understand customers and their perceptions of product offerings in order to effectively monitor prowess at addressing and satisfying customer wants and needs. Provide an example of your argument in action to support your rationale.

Assess the value and importance of a PEST Analysis as a tool for mentoring and evaluating the macroenvironment. Provide at least two (2) specific examples of PEST Analysis that apply within a health care organization with which you are familiar.

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Health care marketers must understand customers and their perceptions of product offerings in order to monitor prowes addressing customter needs because understanding what customers want is the key to reaching out for them. In order to effectively sell or promote a products, one must effectively understand what the customers need. Health care marketers must understand the consumer decisions, including lifestyles choices, adherence to treatment regimens, and the selection of providers, payors, and medications. These are key drivers of demand and overall spending in healthcare.

Consumer healthcare markets are growing rapidly and the ...

Solution Summary

In order to effectively sell or promote a products, one must effectively understand what the customers need. 369 words and a reference show how to perform the PEST analysis that will aid in this.

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