Marketing plan first section, overview and PEST
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Make a professional Marketing Plan for the seniero below. include using a minimum of 3 sources correctly formatted to APA standards on the Reference page. In-text citations should also be used. The length for each assignment submission is minimally 3 pages long double-spaced.
Athletics Supreme is a company that has been in business about 10 years selling a variety of athletic equipment. They have observed the growing interest in sportswear and would like to expand their product offering to include a line of sportswear and possibly other related lines. Their goal is to provide their customers with "one-stop" shopping opportunities, maintain their brand identity, and still maintain a profit.
• Overview of Company
• Market Research Strategies
• Analyzing Macro-environment-PEST Analysis
This section of the marketing plan will include an introduction of the company you have selected, allowing the reader to understand the company, product/service, and any other pertinent details. Marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro environment using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, sociocultural, and technological environment will affect your company.
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Solution Summary
The first step in a marketing plan is outlined.
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This is a beginning for the first section. Review and add your own information and what you need to meet the needs of the class. If you have any questions or need clarification, please ask. I will use this as an outline to begin the next section. If, once you finish polishing and modifying this section, you can attach the edited version to the next assignment that will help as well, so I can see your changes.
Athletic Supreme Marketing Plan, part 1
• Overview of Company
Athletics Supreme is a company that has been in business about 10 years selling a variety of athletic equipment. They have observed the growing interest in sportswear and would like to expand their product offering to include a line of sportswear and possibly other related lines. Their goal is to provide their customers with "one-stop" shopping opportunities, maintain their brand identity, and still maintain a profit.
Up to this point, Athletics Supreme has engaged sports enthusiasts by providing quality equipment, designed for the amateur sports participant. Their equipment is made with quality and safety in mind. Use of the company's equipment translates to the seriousness of the athlete, even though he/she is amateur. However, these are not the only target markets. Sports equipment made for kids and teens is a growing market for the company.
The company has been involved in several aspects of safety changes for kids' sports equipment including safer helmets and specially designed equipment for ...
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