Start-up Travel Organization
Not what you're looking for?
Travel Supreme is a start-up travel organization with the mission of assisting customers with travel planning. While today's customers enjoy developing their vacations themselves, Travel Supreme believes there are travel services that are still in demand. Initial research needs to develop what types of travel services are in demand by this target market.
1. Include an introduction/overview of the company.
This section of the marketing plan should introduce the company and business model along with a brief description of the products/services.
2. Discuss market research strategies.
This section of the marketing plan should discuss the research strategies that will be used by your company to understand the target market(s), industry, competition, and/or any other aspects of the company that will provide valuable insight into profitable operations.
3. Describe the macro environment through a political, economic, social, and technological (PEST) analysis.
In this section, you will compile a PEST analysis of your company. You will analyze how the changes in the macro environment as described in the PEST will impact the company and, specifically, the marketing decisions.
Purchase this Solution
Solution Summary
The response provides you a structured explanation of a startup travel organization. It also gives you the relevant references.
Solution Preview
1.
In your overview of the company you should say that your business will present a comprehensive website to its customers that will enable them to make a final purchase of a ticket as well as compare hotel price websites. The customers of your company will be able to purchase airline, railroad, cruise, hotel, or car rental site. In addition, the customers will be redirected to Online Travel Agents for the final purchase of ticket(1).
The operations of your business will be to get feeds from large Online Travel Agents and displaying the results on one screen. The customer will be issued a ticket by the agent.
Next, the customer will be displayed the hotel price comparison website. The customer will be able to make an online hotel search. Your company will enable the customers to compare rates from a large number of hotels and booking sites worldwide. There will be a large number of hotel ratings, photos, and reviews(2).
The business model is that when the online ticketing agent issues a ticket to your customer, you generate revenues through advertising and charging the agent for referring clients. Further, when the customer compares hotel rates, you will get revenues from advertising partners through cost per click business model. Those agents, hotels, and booking platforms that list rates and advertise on your site will also pay for clicks received from your website users.
2.
Your market research strategy should be two surveys. One will identify the features, services, ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
- "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
- "Thank you kindly sir. "
- "Excellent and well explained. --Thank you kindly. "
- "Awesome notes. I appreciate you."
- "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Six Sigma for Process Improvement
A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
Organizational Behavior (OB)
The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Motivation
This tests some key elements of major motivation theories.