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a) Evaluate the operating industry of General Mills using a minimum of two forces included within Porter's Five Forces model.

b) Using PEST, assess General Mills' remote environment using a minimum of two PEST forces.

c) Conclude your assessment about the overall environment. Is it more or less favorable for General Mills? Give your ranking from 1-10 (in which 1 = vast gloom and doom for this company; 10 = huge bonus this year!). Where do you think General Mills fits on this 1-10 scale?

d) Complete your SWOT by integrating the external environmental analysis and internal analysis. Use your SWOT to conclude whether the organization's overall outlook is more - or less - favorable.

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The expert evaluates the operating industry of General Mills using a minimum of two forces included within Porter's Five Forces model. The response addressed the query posted in 663 words with APA References.

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The response addressed the query posted in 663 words with APA References

// To succeed in the world of tough competition, it is essential for an organization to adopt certain unique strategies in order to protect itself from the internal and external threats. In the following discussion, the Five Force Porter's analysis of General Mills is highlighted along with the assessment of remote environment using PEST analysis.//

Evaluation of General Mills using Porters' Five Force Model

General Mills has a low degree of threat from the new entrants due to its established image and the company also enjoys the privilege of the low cost advantage. The company has diversified the range of products expanded in various markets, which provides it a competitive advantage through the economies of scale. Thus, the new entrants have to make relationships with various countries, and they should lower their costs to prove to be a challenge for the General Mills.
The company has a considerable threat from the substitute products as the company deals in the food industry in which various substitutes at low costs enter the market. To deal with ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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