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Creating a Marketing and Continuous Improvement Plan

1. Create and define a marketing plan, linking action plans to service delivery and balancing capacity and demand.

2. Create and define a continuous improvement plan that indicates how you will measure outcomes, identify service problems, and eliminate gaps in performance.

3. Summarize your overall plan, indicating its current limitations and the implications of your plan for the healthcare industry as a whole.

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Please see response attached (which is also presented below), as well as supporting documents.

RESPONSE:

1. Create and define a marketing plan, linking action plans to service delivery and balancing capacity and demand. I need help getting started. Any help and suggestions will be welcomed. Examples would also be helpful. Thank you.

Let's look at several examples for your to consider.

EXAMPLE:

Strategic Marketing Plan for Managed Care Healthcare Facility

Defined

"Remember when physicians in many parts of the country didn't even know what managed care was and others had a vague impression of what it meant? As recently as five years ago, many physicians in US had little concern about this relatively obscure concept and how it might affect their private practice. Things have certainly changed! Managed care is gaining incredible force in the market, with almost 60 million people enrolled in over 650 plans throughout the country. This force has been driven by employers' demands for reduced rates and health care cost containment, along with government scrutiny of health care providers. Physicians are responding to these forces in a number of ways. There is a rapid movement toward group formations of one sort or another, alliances are being made, many practices are being sold, and close to half of the physician population have already become employees. It's no wonder that feelings of loss of control and vulnerability are not uncommon. How can physicians be certain they are making the right strategic moves? How is it possible to secure a place in this rapidly changing health care delivery system? Having a strategic plan is essential and requires commitment of time and attention to understanding the managed care environment, establishing realistic goals and priorities for your practice, knowing your practice performance and being flexible while sticking with your strategic plan of action.

If you were an athlete, your team wouldn't enter a playoff game without a game plan. The team would come together with the captain and the coach to outline a strategy. They would learn everything they could about the opposition. The team would outline a strategy to draw on their strengths and outsmart the competition. The same is true for physicians facing managed care-they need an effective strategy. The best way to accomplish this is to develop a Strategic Plan designed specifically for your specialty. Whether you are in solo or group practice, a managed care strategic plan is essential to your future.

The strategic marketing plan will strategically define where you are today, where you want to go and how to get there. The plan will incorporate the critical areas of a traditional strategic plan, including:

1. Gathering information - Market research and demographics
2. Establishing goals (i.e., "create a trustworthy organization that provides quality care service" etc.)
3. Defining your product line
4. Identifying competition
5. Determining your target market
6. Strategies to achieve your goals, as well as
7. projected budget.

However, ...

Solution Summary

By example, this solution describes a marketing plan and explains how to link action plans to service delivery and balancing capacity and demand. Summarizes current limitations and the implications of your plan for the healthcare industry as a whole.

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