For this assignment you are to briefly (3 to 4 paragraphs) list what constitutes "quality" in assessing and reducing risk.
You are to complete the portions of your strategic plan: 1. Create and define a marketing plan, linking actions plan to service delivery and balancing capacity and demand. 2. Create and define a continuous improvement plan that indicates how you will measure outcomes, identify service problems, and eliminate gaps in performance. 3. Identify how your action plans are linked to the organizational vision and mission and the service strategy. 4. Summarize your overall plan, indicating its current limitations and the implications of your plan for the healthcare industry as a whole.
1. Create and define a marketing plan, linking actions plan to service delivery and balancing capacity and demand.
The marketing plan refers to the actions taken to improve service "quality" , deliver health care service at the right 'price", make it available at the right "location" and to encourage people to use the services by using the right "promotion". "Quality" in assessing risk means first the Health Care Organization needs develop a set of criteria that will be used for assessing the risk. The quality of the criteria should be such that they are real, relevant and correctly weighed. For example, there is a risk of a heart patient developing complications at night. This should be balanced against the action of having a GP on duty at night or having a cardiologist at night. Now is the assessment of risk is such that the GP will be able to meet almost 95% of cardiac emergencies at night then the hospital decides to have a GP on duty at night and not a cardiologist. Similar decisions need to be taken about the "price", "location" and "promotion" of the Health Care Organization. In every marketing strategy there is an inherent risk and the correct assessment of the risk is the cornerstone of quality.
This is taken from the website www.smallbiz.nsw.gov.au ...
Quality of Healthcare Management is discussed in great detail in this solution.