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Hospitality Marketing Plans

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Why do marketing plans fail? What steps might a marketing manager take to increase the probability of success?

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Solution Summary

Marketing plans in hospitality are examined. The steps to take a marketing manager take to increase the probability of success.

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Marketing is much more than just 'advertising'. It involves the use of research to determine the target market and additional research to ensure that the marketing mix matches that market. Typical marketing plans fail for several reasons. In an article written by Alan Graner in 2010, there are 10 reasons that marketing plans fail. These include: unanticipated change, resistance to change, not controlling audience knowledge of the product, the psychological impact on the customer's decision making process, customers do not see the product/service as something they need or ...

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