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Marketing and Hospitality Management Article Critique

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Find two articles that pertain to marketing and hospitality management styles. The articles should be less than three years old and should exceed three pages in length. Analyze and evaluate the articles as to their relevance in today's marketplace, and organize the Article Critique as follows:

Part 1 of the critique consists of the identification of the articles. Be certain that you provide readers with enough information about the articles so they will be able to locate the articles.
Part 2 presents an abstract of each article in which you briefly summarize the main points the author established.
Part 3 offers your actual critique of the articles. You are to provide your reaction (insightful, critical, and logical) to the points the authors made. A simple statement of agreement or disagreement is not sufficient. While you may make such a statement by way of an introduction to your reaction, you must clearly and logically state the reasons for the position you have taken toward the data presented within the articles.

The paper should be a minimum of 1,000 words. Use APA style.

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Solution Summary

Marketing and hospitality management article critique is provided. The response addresses the query posted in 1234 words with APA References.

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The response addresses the query posted in 1234 words with APA References.
//In the field of marketing and hospitality management, several research articles have been published to date. With the critique of research articles, a good understanding can be gained about the significant contribution of the authors in the same field. For such purpose, two research articles have been selected in the same field, and their critique has been presented specifically. In the same line, an in-depth critique of an article titled as, "Marketing Management Trends in Tourism and Hospitality Industry" has been presented below. The critique has provided an abstract of the article, as well as its positive and negative side in terms of the discussion made.//
Part 1: Article: Gustavo, N. (2013). Marketing Management Trends in Tourism and Hospitality Industry: Facing the 21st Century Environment. International Journal of Marketing Studies, 5(3), 13-25.
Part 2: Abstract: The article focuses that in the present global environment, each and every industry competes to survive in the long run and this has driven the tourism and hospitality sector to adopt certain strategies and marketing operations to provide a competitive edge in the present business environment. In this research article, certain factors of the macro environment, which influence the tourism sector, have been discussed along with stating the micro-environment factors that led to the changes in hospitality and tourism sector. These factors will assist in recognizing the changes in demand and supply and finally, this paper brings to light the changes in the micro and macro environment of hospitality and tourism sector, which drifts the strategic and operational marketing management of these two sectors.
Part 3: Article Critique: In this article, the author has explored that new marketing strategies and business model of the tourism and hospitality sector by stating the growth it has shown in the 21st century and the paper also presents a clear relationship between the merger and acquisition of various hotels. The development in ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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