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Service Marketing

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You have been asked to write a report on service marketing. In your report, address the following:

?What is meant by service marketing?

?What are at least three ways in which service marketing differs from product marketing?

?What are at least three characteristics of service marketing?

?What are the changes that have occurred in the hospitality industry in the last five years?

?Suggest two strategies that would help improve services to the hospitality industry.

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Service Marketing

You have been asked to write a report on service marketing. In your report, address the following:

?What is meant by service marketing?
This is the commercial process involved in developing, pricing, distributing, and promoting of a service. It is the process related to promoting for sale services. In simple terms it is the process of buying and selling of services.

?What are at least three ways in which service marketing differs from product marketing?
The three ways in which service marketing differs from product marketing are that first, services marketing personnel must determine how to effectively communicate services, deliverables and benefits to build customer confidence. Second, the services persons need to involve the customer ...

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