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Service marketing is different from product marketing

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Would you agree or disagree that service marketing is different than product marketing, and what are the characteristics of services?

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Solution Summary

The solution determines how service marketing is different from product marketing. The characteristics of service are given.

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There is a difference.

In product marketing, you can actually base your marketing plan on tangible features. For example, if your tinfoil is 10 times stronger than the competitor or your bread has 25% less sodium.

In service marketing, the "product" is intangible. An example of a service is like a hair cut in a salon. You can't quantify that ...

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