Would you agree or disagree that service marketing is different than product marketing, and what are the characteristics of services?© BrainMass Inc. brainmass.com June 3, 2020, 11:20 pm ad1c9bdddf
There is a difference.
In product marketing, you can actually base your marketing plan on tangible features. For example, if your tinfoil is 10 times stronger than the competitor or your bread has 25% less sodium.
In service marketing, the "product" is intangible. An example of a service is like a hair cut in a salon. You can't quantify that ...
The solution determines how service marketing is different from product marketing. The characteristics of service are given.