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Changes in Marketing during Product Life Cycle

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Describe how the marketing strategy will change as the product/service moves through its 'life cycle.'

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This solution describes how the marketing strategy will change as a product/service moves through its' like cycle. A link is given.

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A marketing strategy will change as a product/service moves through its' life cycle. Initially, when a product is new, there is a need for consumers to be made aware of the item. Typically a demand must be created and consumers must be prompted to purchase the item. Marketing at this point is way to draw attention to the product and develop interest in it- often not only from consumers but also retailers and distributors. This will ensure the product has a ...

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