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Hyundai and Ipod

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1. Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

2. Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

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Solution Summary

This solution discusses Hyundai and its three competitors: Nissan, Toyota and Honda as well as the product life cycle of Apple's Ipod.

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The following will assist you in understanding further the subject matter.

I am the original author of the following.

1. Select a product or service.

Hyundai is the product.

Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service.

Three competitors are Nissan, Toyota and Honda.

What is the difference between the prices among the different organizations?

While the prices for a four door passenger car for all four products are approximately between $13,000 and 19,000 (depending on the model) but none have the warranty that is associated with Hyundai, which is a 100,000 bumper to bumper warranty.

The difference in the prices are debt incurred in production, the parts used, the location of the manufacturing plant and the costs involved in shipping the product from city of ...

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